Latest numbers from Counterpoint Research claim Q3 smartphone shipments slipped 3% year-on-year – almost half what IDC numbers suggest.

Despite the discrepancy, both firms assert global smartphone shipments are on a downwards trajectory, citing lower flagship sales and replacement demand.

According to Counterpoint, Samsung captured the majority of the global market in Q3 (19%), beating Huawei (14%) and Apple (12%).

Whilst Nokia owner HMD Global did not sell as many phones, Q3 shipments soared a whopping 73% versus the same time last year.

It follows a slew of new Nokia releases this year, specifically within the budget and mid-range segment (e.g.  Nokia 3.1, Nokia 7 Plus, Nokia 7.1)

Chinese ‘newcomer’ Oppo has continued to gain traction, snaring 16% of the Asian market, followed by Huawei (15%), and Samsung (10%).

Apple has continued to thrive in North America with 39% of the market, followed by Samsung (26%).

Europe has proved to be Samsung’s strongest market – snaring a 31% market share- followed by Huawei (22%) and Apple (19%).

Samsung managed to post its highest ever shipments in India, despite notching its forth consecutive quarter of overall shipment declines.

Further information is available on Counterpoint Research’s website here.