No Time To Die, the latest film in the James Bond franchise has enjoyed an impressive opening weekend, generating $56 million USD to open as America’s top film in theatres.

The MGM flick fell well short of the $90 million debut Venom: Let There Be Carnage enjoyed the previous weekend. It also fell short of industry estimates of $84 million.

Still, this is all very good news for the flailing cinema industry, and proof that the big blockbusters will still draw a theatre audience.

“This is the first real movie that was served up for the adult audience in quite some time,” Erik Lomis, president of distribution at United Artists Releasing told Bloomberg, explaining how a survey showed that a quarter of the audience were seeing their first film at the cinema since the beginning of the pandemic.