 Having first teamed up with Manchester United in 2010, Epson stated it believes “the relationship will continue to play a key role in boosting its global profile”, supporting business growth for products including inkjet printers, scanners, projectors and smart glasses.
Under the agreement, Epson will continue to benefit from stadium advertising rights and hospitality while supplying Manchester United with core office and front-of-house printing and imaging equipment. “We are very excited to renew our global sponsorship agreement with Manchester United,” Ian Cameron, Epson general manager of brand communications, commented. “The partnership to date has provided us with numerous benefits in key markets, such as the office and emerging economies, and the renewal reiterates both organisations’ strong and ongoing commitment to excellence and to helping our customers to achieve their dreams.” Manchester United group managing director Richard Arnold noted the partnership has seen the introduction of Epson products to the club’s global fan base. “An example of this is Epson’s innovative 3D projector commercial featuring Manchester United players, which has been seen by over 10 million people worldwide,” Arnold commented. “This is the second time Epson has extended its relationship with the club, demonstrating the value that partnering with Manchester United brings to both the club and to the partner.” |
