Adobe has thrown down the gauntlet against Salesforce and unveiled its new artificial intelligence powered ‘Experience Platform’, further connecting business applications with third-party apps and internal programs.

As per Bloomberg, several customers (e.g. Home Depot) have been testing the platform for the past year.

Commentators claim the new ‘compatibility push’ mimics Salesforce’s model, contrasting Adobe’s historic tendency to develop programs itself.

The strategy shift is tipped to add a new revenue stream for Adobe, and increase customer retention.

Head of Adobe Experience Platform, Jim Rivera, claims the platform will provide brands a “complete view” of customers, everything from current state analysis to future desires.

Further information is available on Adobe Experience Platform’s website here.