Amazon has appealed a massive $1.16 billion AUD fine for violating the European Union’s stringent data protection laws, in an appeal filed on Friday at the Luxembourg Administrative Tribunal.

The fine is the largest of its type ever issued, and stems from a 2018 complaint from French privacy rights group La Quadrature du Net.

The rights group claimed that the EU’s General Data Protection Regulation laws were breached by Amazon’s processing of customers’ personal data, and the ways in which it uses that data.

Amazon claims it uses personal data to streamline and customise the user’s experience.

Of the July ruling, Amazon said simply, “there has been no data breach, and no customer data has been exposed to any third party.”

 

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