Chip vendor Qualcomm is joining Amazon.com to spread the use of Amazon’s Alexa voice assistant in wireless headphones.

Under the deal, Qualcomm will release a set of chips that any maker of Bluetooth headphones can use to embed Alexa directly into the device.

When the headphones are paired to a phone with the Alexa app on it, users will be able to talk to the voice assistant by tapping a button on the headphones. 

The functionality would be similar to Apple’s AirPod wireless earbuds, which enable users to tap the devices in order to talk to Apple’s virtual assistant, Siri.