Kogan.com has launched its 48 hour ‘#BreakTheInternet‘ Sale – its “most insane sales event ever”, beating EOFY, Black Friday and Boxing Day.

The “once in a lifetime” offers expire 11:59pm (AEDT) 11 October 2018 “unless extended”, with consumers asked to sign up on Kogan.com to receive email alerts.

CEO and Founder, Ruslan Kogan, claims the first deal of the day sold out in 36 minutes – 500 Kogan 55-inch 4K LED Smart TVs.

Kogan.com is known for selling direct import (i.e. grey import) international models, with a plethora of these items included in its Break The Internet sale.

As previously reported, some smartphone companies have criticised the e-commerce giant for selling international electronics, asserting they present undue consumer risks.

Despite criticism, Kogan.com has continued its growth trajectory, posting full-year net profit [after tax] of $14.1 million – a whopping 277.3% increase versus $3.7 million last year.

Full-year EBITDA notched $26 million – up from $16.5 million in FY17 – with EBITDA margin tipping 6.3%. Gross margin has leapt 8.9% year-on-year to 19.5%.

Kogan.com claims its “active customer base” has soared 45.3% in the last year to 1,388,000.

The Break The Internet sale includes an array of new and re-furbished goods, with a brief summary of email offers and online listings below: