New JBL Store Within A Store Coming At Bing Lee

Harman Australia is set to open a unique store within a store in Australia.

Described as the JBL Live Lounge the new store will be located at the recently renovated Bing Lee Store in Rhodes NSW.

Harman executives claim that it is “The first store-in-store that JBL has launched in Australia”.

If successful more are tipped across Australia.

Harman who has seen their market show grow “significantly” since the brand was taken away from Sydney distributor Convoy International is now the #1 sound brand in Australia up against a strong Sony.

The new Rhodes store will be officially opened on November 13th, 2019, present will be Lionel Lee the CEO of Big Lee.

Bing Lee, Harman, JBL

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David Richards

David Richards has been writing about technology for more than 30 years. A former Fleet Street journalist, he wrote the Award Winning Series on the Federated Ships Painters + Dockers Union for the Bulletin that led to a Royal Commission. He is also a Logie Winner for Outstanding Contribution To TV Journalism with a story called The Werribee Affair. In 1997, he built the largest Australian technology media company and prior to that the third largest PR company that became the foundation company for Ogilvy PR. Today he writes about technology and the impact on both business and consumers.

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