PlayStation, one of Sony’s most successful divisions has appointed yet another new executive to head the highly profitable division it is the second management shuffle in less than two years at the helm of this gaming operation that is under serious threat from a major surge in PC gaming.

Jim Ryan will take over as president of Sony Interactive Entertainment effective April 1 after previously leading the division’s sales and marketing teams, the Tokyo-based company said in a statement Tuesday.

Jim Ryan

The management changes come at a critical time for Sony, which is preparing to unveil a successor to the PlayStation 4 console as soon as this year. Sony’s shares fell 11 per cent last week after the company reported a worse-than-projected profit at its video-games division, underscoring the PS4’s fading appeal as it heads into its sixth year.

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