Digital Ads Said To Waste $123mil
Digital media strategy company Next&Co says an average 37 percent, or around $123.3 million in digital media advertising expenditure was wasted by... Read More
Seek’s Earnings Down 9% In ‘Weak Ad Environment’
Seek Group’s full year earnings fell by 9% in FY20 to $414.9 million as the company was impacted by the COVID-19 crisis... Read More
ACCC Slam Samsung For Water Resistance Ads
The ACCC has instituted proceedings in the Federal Court against Samsung Electronics Australia for “false, misleading and deceptive representations” about its smartphones’... Read More
Amazon Testing Out Shopping Ad Tool To Rival Google
After pulling out of Google shopping ads last week, Amazon is set to launch its own platform for display ads to rival... Read More
Amazon Stops Buying Google Ads, Feud Continues
Recent reports say Amazon has stopped buying a product listing ads on Google, keeping their feud alive and well. According to Bloomberg, US... Read More
Foxtel Slashes Facebook Ads
The Foxtel streaming video service – jointly owned by the Murdoch media business and Telstra – is reportedly slashing its digital marketing... Read More
The Word “The” Creates Friction Between LG And Samsung
They’ve battled each other for years, now LG and Samsung are at it again, this time over who has the best TV.... Read More
Consumer Brands Pull Ads From YouTube Over Kiddy Porn Clips
Some of the world’s largest confectionery makers have pulled advertising from YouTube after Rupert Murdoch’s Times newspaper found the video-sharing site was... Read More
Google Issues Ad Refunds
Google has been forced to issue hefty refunds to some online marketers after their ads were placed on fake Web sites. It’s... Read More
Facebook Messenger Ads Launch Worldwide
Facebook has expanded the launch of advertising within its Messenger app to businesses around the world. After previously testing Messenger ads in... Read More