Ad Spend Will Make Or Break Aussie Retail Recovery
As Australia continues to open up, brands will need to advertise in order to lure consumers back into spending money, according to... Read More
Digital Ads Said To Waste $123mil
Digital media strategy company Next&Co says an average 37 percent, or around $123.3 million in digital media advertising expenditure was wasted by... Read More
Harvey Norman Airs Almost 57,000 Radio Ads In Year So Far
Harvey Norman’s big ad spending is extending to radio, with the consumer electronics retailer taking out the most ad spots in two... Read More
Telecom Companies To Ditch TV & Outdoor Ad Spend For Digital
Telecommunications brands will move the majority of advertising spending to digital platforms over the next three years, media agency Zenith claims. According... Read More
Facebook Warns New iPhone Update Will Cripple Ad Sales
Social media giant, Facebook, has warned Apple’s new iOS 14 update will hurt its online advertising business, impairing the efficiency of targeted... Read More
Seven’s Revenue Down 33% In Weak Ad Environment
Seven West Media has revealed that its Free-to-Air (FTA) TV revenue in Q4 FY20 declined by 33%, citing the wider weak advertising... Read More
oOh!media Revenue Down A Third As Out-Of-Home Audiences Plunge
Despite remaining the market leader in Australia, outdoor advertising and media company oOh!media’s revenue declined by 33% to $205 million in the... Read More
oOh!media Slash Rates As Outdoor Advertisers Dry Up
oOh!media is the worst performer in terms of percentage on the ASX 200 index today, contracting by 4.9%, as advertisers move their... Read More
#StopHateForProfit: More Brands Pull Advertising From Facebook
Popular outdoor clothing company Patagonia is the latest company to join the #StopHateForProfit campaign, confirming that they will be pulling all ads... Read More
85% Of oOh!media’s Absent Advertisers Set To Return In H2
Outdoor advertising and media company oOh!media has revealed that while the company has been hit hard by the COVID-19 crisis, they expect... Read More