US Telcos Drop Google Advertising
AT&T and Verizon are pulling advertising from YouTube and Google after ads from the brands appeared alongside controversial videos and articles. The... Read More
Google Home Trials Audio Advertising
Some owners of the Google Home have been targeted with a message promoting a new Disney film after requesting a summary of their... Read More
US Digital Ad Market Up 16pc
Total digital ad spending in the US will increase 16 percent this year to US$83 billion (A$110 billion), led by Google’s continued... Read More
Twitter Shares Down As Advertisers Look To Facebook And Snapchat
Twitter shares have dropped 12% after the company failed to meet forecasts for revenue and user growth in the fourth quarter of... Read More
ThinkTV Smart Lab To Employ AI In TV Advertising Research
ThinkTV is set to investigate the performance of television advertising via its purpose-built ThinkTV Smart Lab, employing artificial intelligence technologies in its... Read More
Google Australia & NZ MD Calls For Cross-Platform Measurement Collaboration
Google Australia and New Zealand managing director Jason Pellegrino has urged the media industry to think beyond platforms, calling for collaboration in... Read More
Social Media Overtakes TV Ads
Social media is dominating Australians’ media consumption habits, a new study from Deloitte has found. According to Deloitte’s annual Media Consumer Survey,... Read More
Social Media Dominates: Now Wields More Influence Than TV Advertising
Social media is dominating Australians’ media consumption habits, a new study from Deloitte has found. Deloitte’s annual Media Consumer Survey has found... Read More
Google-Parent Alphabet Q2 Profit Boosted By Ad Business
Google parent company Alphabet has recorded 24 per cent year-on-year profit growth in the 2016 second quarter, boosted by strong ad demand,... Read More
OOh!Media Rolling Out Sound For Digital Billboard Networks
Digital advertiser oOh!media may have an unpronounceable name, but it is rolling out directional-based sound capabilities across large parts of its digital... Read More