76% Of Sponsored Posts Try To Hide That Fact
If something on Instagram looks a little too picture perfect to be real, chances are, you’re looking at an advertisement. Although advertising... Read More
ASIC Warns About Taking Advice From Finfluencers
ASIC has raised concerns about so-called finfluencers who are using social media to attract young investors with questionable financial advice. ASIC’s Executive... Read More
Instagram Creating Marketplace To Connect Brands With Influencers
Facebook Inc.’s Instagram is creating a marketplace on its social media platform so that brands can connect with influencers they may want... Read More
COVID-19 Could See Advertisers Move From Influencers To Streaming Sites
The COVID-19 pandemic could see advertisers shift away from social media influencers to platforms that have dramatically gained viewership, such as TV... Read More
Facebook & Instagram To Take On Retailers With Army Of ‘Fluff & Puff” Influencers
First up it was Amazon who moved into the Australian retail market now Facebook and Instragram want to have a crack at... Read More
COMMENT: Can You Trust An Influencer Or Blogger To Tell You The ‘Real Truth’?
Can you trust a blogger or a so-called influencer to sway your purchase of a technology or appliance purchase? or are you... Read More
Social Media Influencers ‘Not Trusted’ By Shoppers As Tech Brands Cuddle Up To Them
Most shoppers do not trust social media influencers who are being courted by some of the biggest technology brands operating in Australia.... Read More