$1.3 Billion Spent In Five Minutes For Alibaba’s Singles’ Day
Alibaba reported sales of US$1 billion ($1.3 billion) in the first five minutes of the company’s 24-hour Singles’ Day shopping event. The... Read More
Google Australia & NZ MD Calls For Cross-Platform Measurement Collaboration
Google Australia and New Zealand managing director Jason Pellegrino has urged the media industry to think beyond platforms, calling for collaboration in... Read More
Marketers To Tap Into Pokémon Go Potential
Amid the phenomenon that is Pokémon Go, attention has turned to its marketing potential, with businesses looking to the capacity of the... Read More
The Halo Effect: Multiplatform TV Advertising Remains Strong
A new report from Accenture Strategy has found that multiplatform TV, encompassing television-type programming consumed across multiple screens, advertising performance remains strong,... Read More
Why Is It That Acer, Who Have Hot Products, Lack Brand Clout?
Acer, is a leading PC technology Company who has been pumping out PC’s and technology devices for 40 years, so why is... Read More