Harvey Norman’s Milking Of Brands Pays Off
It’s official Harvey Norman is Australia’s #1 advertiser, or another way of looking at it is that the brands who are milked... Read More
Online Behaviour Shifts Amid ‘Lockdown Life’
Coronavirus has reportedly shift online behaviour just as much as discretionary spending trends and in-store habits, with a jump in news traffic... Read More
Oz Smartphone Use Up 12%, Trumps PC & Tablets
Nielsen’s latest research reveals Aussies are using smartphones to access the internet significantly more than PCs or tablets. Local smartphone use soared 12%... Read More
Internet Rules The Aussie Day; Radio Scores In A.M., TV At Night
Radio is still Australia’s preferred media at breakfast time and TV is the dominant media after 6pm, according to Roy Morgan Research.... Read More
Streaming Overtakes Digital Audio Sales In Latest Nielsen Report
According to the latest numbers out of Nielsen, audio streaming services like Spotify and Apple Music have finally overtaken digital music sales. Nielsen’s... Read More