Olympics Lift TV Ad-Spend To Pre-COVID Levels
Australia’s television advertising market enjoyed a 41.9 per cent leap in July, propelled by the Tokyo Olympics broadcast on Seven. Total television... Read More
Optus And Samsung Create ‘Performance Enhancing Music’ For Olympians
Samsung Electronics Australia and Optus have teamed up to provide Australian Olympians with “scientifically designed audio tracks” they claim will enhance athlete... Read More
Tokyo Olympics Already Rating Well For Seven
Despite the many hurdles, Channel Seven are already scoring viewers for the Tokyo Olympics, despite the Opening Ceremony not airing until tonight.... Read More
Multi Billion Dollar Refund For Tech Brands & TV Stations, If Olympics Cancelled US Takes Action
Technology brands, Intel Panasonic, and Samsung along with the Seven Network and Optus in Australia could save themselves hundreds of millions of... Read More
Broadcasters Squabble With Sports Bodies Over Commitments Made Before COVID-19
Despite the Australian Rugby League Commission (ARLC), Nine and Foxtel agreeing on the NRL season commencing on 28th May, there are still... Read More
Oz Digital Ad Spend Dives To Single Digits
Digital ad spending is forecast to grow just 7.5% this year, dipping to single digits for the first time in eighteen years.... Read More
eSports No Go At Olympics Despite Popularity
Despite its popularity eSports is on the outer when it comes to the Olympics movement with the President claiming “violence” is a... Read More
Facebook Lose $600m IPL Streaming Bid, Eyes Olympics
Despite being the highest bidder vying for the online rights to stream the IPL (Indian Premier League) through 2022, Facebook’s $600 million... Read More
eSports Overshadow Olympics In US Streaming Traffic
According to broadband firm Sandvine, the Amazon-owned gamed streaming service occupied more bandwidth than the Olympics did over the early days of the international event.... Read More
Telstra Not To Blame For Olympics Streaming Issues
Telstra may have had its share of network problems this year, but blame for the streaming issues experienced by Channel Seven’s Olympics... Read More