TPG’s hopes its cheap data plans will attract budding mobile broadband customers to its range of internet dongles and tablets.

They plans range from $5 for 500MB to $35 for 9GB of data per month. In comparison, Telstra’s BigPond liberty plan offers a lesser 7GB of data for a more expensive $40, while Optus’ $40 plan offers 8GB.

To start using its internet plans though, TPG require a $40 account fee says the SMH. Also, its mobile broadband sim cards are only SMS and data enabled.
 
TPG hopes the combination of Optus’ network, which accommodates exchanges in capital cities, its own fibre network and its international undersea cable will help control backhaul and international transfers so customers benefit from a better experience.

”Mobile broadband is a very competitive market,” said Craig Levy, TPG’s general manager of sales and marketing.

”We are now beyond the early-adoption phase. TPG is able to offer prices that are up to 50 per cent cheaper than some competitors.”

The mobile broadband market is experiencing strong growth accounted to a rise in tablets, falling prices and the convenience of using the internet.