After being rebuffed on a plan to hitch a mobile roaming ride on Telstra regional services, Vodafone Australia – usually seen as almost exclusively aiming its services at the consumer market – has unveiled a new campaign that looks to hook the enterprise arena.

It is seeking to market NBN fixed broadband services to Australian enterprises, enterprise division boss Stuart Kelly told Australian IT.

“We have our own direct sales force of almost 40 people; we have integrated Vodafone global enterprise; and we have our Internet of Things function sitting within the enterprise unit as well,” he told the Oz.

Vodafone has also been working with Huawei and Melbourne’s South East Water on a narrow-band IoT deployment.