Amazon.com has introduced an image recognition service, a speech-to-text service dubbed Polly, and “Lex,” which will let customers build conversational apps similar to its Alexa voice-activated platform.

Amazon Web Services has also introduced new cloud computing products at the company’s fifth annual re:Invent conference. here.

New AI services will let customers create applications hosted on AWS that understand what’s displayed in photos and what users are saying.

The company has also introduced an expanded version of its data-transfer product called Snowball that is capable of moving massive amounts of a customer’s data to the cloud.