Facebook execs are on the hustings to hook up with purveyors of TV-like original video programming in a bid to compete more aggressively for television ad dollars.

Executives for the social-media giant are said to be soliciting pitches from a slew of genres, including sports, science, pop culture, lifestyle, gaming and teens, people familiar with the matter said.

Facebook has signaled it is willing to pay for some shows, and can offer a “premium digital rate” for scripted content, or roughly low- to mid-six figures per episode.