Myer is set to allow online shoppers to buy now and pay later after it signed a two-year deal with listed payments facilitator Afterpay. The two-year partnership with Afterpay will roll out to customers from May.

According to Afterpay, the deal with Myer will help it expand its overall market reach and open up new retail product verticals. MD Nick Molnar said Afterpay’s pitch to the market was gaining traction as shoppers grew accustomed to the convenience of online marketplaces and swift delivery of purchased goods.

“The way people in Australia shop is changing – they want options and to be in control of the shopping and purchasing process,” he said.