Microsoft has again slashed the price of the Xbox One in the US for the third time since May. The official US price of the 500GB system dropped to US$299, then $279 – now it’s down to $249, exactly half of what it was when it was launched three years ago.

In comparison, Sony’s new unbundled 500GB PlayStation 4 sells for US$339 on Amazon, while bundled versions including one game cost $349.

The Xbox One price cut was announced on Xbox fan site Major Nelson as a limited deal but with no current expiry date.